Insights From an
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Owner & Seed Investor

A4D - Performance Advertising Network

Interview with Russian Performance Publication – Zorbas Media

Was over in Barcelona at the Affiliate World conference and got hit up by the Zorbas Media guys. They’re are the largest affiliate publication in…

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Some of My Key Philosophies for Scaling a Business

Happy Friday everyone… I’m super excited and honored I was asked to speak at the Ecommerce Cartels Mastermind in Koh Samui over in Thailand September...

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Opening Talk for Affiliate World Europe 2019

I’m so humbled and always feel honored that people still want to hear what I have to say. Always working to deliver value and give...

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Simple first steps to building that next HUGE idea you have…

Sometimes just the first few steps of building a plan that’s the hardest. This is actually my favorite place to live and my favorite part of the process of building anything. The truly creative stage of turning nothing into something.

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Replay of My Affiliate Summit West - Keynote

Slides from my Affiliate Summit West keynote address. I have to say this was the hardest talk I've done. Normally as a speaker & marketer, I like to target my talks to resonate with my audience.

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Metrics to Million Dollar Funnels.

Thought I'd repost this here. This is an article I wrote for Funnel Magazine. I asked them to link to my blog and they said no.

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I'm the Opening Keynote for Affiliate Summit West 2018

Can you believe it? Shawn Collins and Missy Ward have asked me to keynote Affiliate Summit West (ASW) 2018 in Las Vegas.

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Interview - More on the first steps to scaling an affiliate operation

Interview I did after my talk at Affiliate World Europe. Break down some of my thoughts on the conference and those first steps to scaling an affiliate operation past being a solopreneur.

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Performance Marketing in the next 5-10 years. - AWE Keynote

Wow I had no idea this was published publicly. Pretty excited about that. I thought it was for paid applicants only. But in searching for my own name on google (narcissist) I saw it pop up.

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Podcast - Building a Billion Dollar Company with Jason Akatiff - iStack & STM

A friend of mine that runs the StackThatMoney training program called IStack Training asked me to do an interview with him for his podcast.

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Why a Director of Operations should be your first hire, Ideas for how to find a good one...

In my previous post, How to hire your first employees and what to expect…, I talked about some of the steps you might need to put in place before you hire that person, who you should hire and what to expect from them.

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Want my Affiliate World Europe 2017 Slides and Worksheets?

Wow what an amazing show. I wanted to thank all of you that came to see me speak.

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How to hire your first employees and what to expect…

Most of us entrepreneurs start in the affiliate world as “lone wolfs”.

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Some of my chat logs discussing: Ecom, Hiring, Fulfillment, Shipping, Manufacturing and Modeling

As I don’t have a lot of time to sit and write out long blog posts I thought I’d share some of my Skype group chat logs.

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An Interview I did with Jos about scaling my businesses

Hope everyone is doing amazing.I obviously haven’t had a lot of time to post lately. But, someone I know asked me to do a quick off the cuff interview and I took him up on it.

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A4D & Product Squad - Performance Marketing Summit

Guess what? We have our yearly Performance Marketing Summit going on here in San Diego at the Hard Rock Hotel on June 4th, 2016.

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Funnel Hacking Live 2016 - Russell Brunson - Review

As a lot of you know I've been spending a lot of my personal time focusing on building ecommerce and lead generation offer/products.

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How to Hunt Auto-Responder Series That Produce Big Profits

Why for Dummies books. (Maybe I’m a dummy?) Everyone learns differently. I am a top down learner. Basically I need to understand from a top level outline of what I’m trying to learn as the first step.

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Step by Step of how we keep FACEBOOK accounts alive for years.

As most of know. One of the most difficult things to deal with in online advertising is dealing with ads on the major traffic sources.

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g700 offer breakdown & Product Squad - forum launch

Hope everyone is doing amazing. As always I’ve had 50 things going on and haven’t had much time to post I always feel like I need to spend a bunch of time and build strong posts for my blog.

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Traffic & Conversion 2016 - A4D & Charles Ngo - Cocktail Hour

After last years HUGE Success for our Traffic & Conversion Summit meet up cocktail hour with Charles and A4D are going to do it again.

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How To make a Facebook Campaign Successful - Excel worksheet included

Hey everyone, as promised here’s a quick video on how to use that A4D Media Buying worksheet out there.

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3 Secrets to successful Facebook Ad campaigns... Offervault Webinar

Sorry it’s been a while… In 2016 I’m working on building out a content strategy for my blog as well as the A4D blog.

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How To Use Your Campaign Data To Reverse Engineer Yahoo Gemini Ad Delivery Algorithms (Part 1, eCPM vs Clicks)

I haven’t had much time to blog lately so I had one of my A4D media buying team members write up something cool that we’re doing to figure out how Yahoo Gemini’s algorithm works.

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Free User Test - Listen to You Audience, Get An Honest Opinion

We use usertesting.com for various projects. It’s a great service to get verbal feedback and recordings of users talking about your web site & landing pages.

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Free Getty Images - No Watermarks

Not sure if you saw this but it’s HUGE news. Getty is the largest store of of online photography and is known for going around and suing people for using their images without the proper license.

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Life Changing FREE Productivity Tool - Get 30-50% more productivity out of your Team

As affiliates we often start by just doing stuff.We different things and eventually learn what are best practices and what just sucks.

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4 Rituals; I Follow These and They've Been Found In A High % of Successful People

Fist off I wish someone had given me this list and said “Make these into habits and you’ll be successful”. Of course I had to learn the hard way.

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Affiliate Founded Tech Startups = Great Investment Opportunities for Angels and Venture Capitalist

The most resilient creative business people I’ve ever met are successful affiliate marketers.

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Advertising Network - Risk and Capital Management

I wrote a long post on Stackthatmoney so I thought I’d post it here.

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What Vertical Should You Be In? - Next Level Stuff (are you sitting down?)

I get people asking me a lot where they should start in affiliate marketing.

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Ngo’s 10 Step Blueprint For a Profitable Campaign

Great systems start with frameworks. As most of you know by now I love systems and processes.

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Thoughts on Education of the Future... It has to change

Do smart students go to college? Or does college make students smart?

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Understanding and Debugging Affiliate Conversion Tracking Issues - 7 Post Series Outline

After countless questions from affiliates, merchants and my staff I thought I’d do a post on how tracking works from a very core level.

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Affiliate Marketing Diagram

Tired of Explaining what you do? I have people ask me what I do for a living a lot. Do you get this question a lot?

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4 Steps to Building Models for an Affiliate Media Buying Company (or any company for that matter) – 2 of 3

This how we’re going to have your affiliate business running when we get done here. Just churning out campaigns like assembly line workers. *disclaimer: probably not

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What would you like to read on oooff.com?

I really do appreciate all the readers of my blog. And because of that I’d really like to make sure I’m writing what people want to read about.

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21 Way Rich People Think Differently

Heard that quote before? Probably (Glengarry Glen Ross)… now why is that? Read this post a few times today.

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Have Employees? Are you getting the most out of them?

3:30 am on a Saturday morning. I've been traveling around the world and my timezones are all messed up. So I woke up after going to bed at 10pm and started looking at Facebook to catch

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Earn More $ with a Throughput Management System - 3 of 3

Step 4 – Deciding who to hire. I break people to hire into 3 categories. Expensive high value people, support people and outsourced people.

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Earn More $ with a Throughput Management System - 2 of 3

Step 2 – Sort our List. Now that we have our list of what we do lets rank this list by high value time spent.

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Earn More $ with a Throughput Management System - 1 of 3

“Either you have money or you have time, but very rarely do you have both” Not sure who wrote this but I’ve heard it many times. And couldn’t be closer to the truth.

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A4D - Ad: Tech NYC 2013 - Party Invitation

Are you headed out to Ad: Tech NYC 2013? If so I’d like to personally invite you to our Party we’re throwing at The Griffin nightclub.

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Conversation with an affiliate with 9 months of experience and stuck

I get hit up a lot during the day by people that are having some challenges in their direct marketing business. Typically the problems are the same.

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Write down all the reasons why it won't work!

I’m sure some of you sat in on my talk at the A4D meetup. And or read through my Deck I posted a week ago. But If you only saw the deck then you might have looked at this one point and said “oh yeah that makes sense”

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Marketing Math Worksheet - Lesson 4

Head feeling something like this? Now that we have EPC and CPC figured out we can go back to our first equation.

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Marketing Math Worksheet - Lesson 3

Even if someone is buying on a CPC most traffic sources back everything out to a CPM.

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Marketing Math Worksheet – Lesson 2

So now that we have the decimal version of the percentage we can do some basic math to figure out our how many clicks we get per 1k impressions we serve.

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Marketing Math Worksheet - Lesson 1

Our whole business is driven by a fairly simple math equation. The CPC, cost per click, has to be lower then the EPC, earnings per click.

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Marketing Math - The Core of it All

I’ve been helping people learn this business for YEARS now. Probably helped well over 300-500 people learn how to buy media via search and content PPC, social ads, ppv, etc.

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PPC Funnel Testing - Sergey Sundukovskiy - A4D Meetup Deck

Sergey is someone I’ve recently met and brought in as our CTO of Pixlwise.

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Vision, Direction and Focus - A4D Meetup Deck

Reading through my Deck for the A4D meetup I realized I could write a whole post on each bullet point. So go through this very slowly and think about each bullet point at length and how it applies to your business.

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Feel unfulfilled? Like you're not going anywhere?

Is this you? Making good money but getting burned out? There’s a simple fix… want to know what it is?

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Affiliate Summit West 2013 - Affiliate to CEO Panel Discussion

My good industry friend Amada asked me to join a panel for Affiliate Summit West 2013 to talk about how I came up from a single affiliate working from home into building a large scale sustainable business.

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Practice Copywriting With Real World Data For FREE

I posted this on a few forums but thought I’d put it up here as well.

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Calculating Success - Calculating ROI's from CPM buys using CPC - Part 2

In my last post, Calculating Success – Figuring out ROI’s – Part 1 we covered a couple of things.

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Local Leadgen - Niche Ideas

I’m not a local leadgen guy first off. I know I did that post earlier today about local leadgen and that was more my thoughts on a nice scalable business model.

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Scalable Local Leadgen Marketing For Cash

I know I said I was going to do the second math equation post next. However I felt that was a little heavy so I’m going to do something less technical in between to lighten the mood.

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Calculating Success - Figuring out ROI's - Part 1

Remember those word problems we used to have in school and how much you hated them? If you’re in marketing whether that’s affiliate marketing or offline marketing, you’re involved in one big word problem all day long.

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How To Create High Volume, High Converting Landing Pages

Due to the changes in the rebill space I’ve been spending a lot of time researching what’s going on in the rest of the online marketing world. As you know Ads4dough has changed a lot to lead generation,

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Affiliate Copywriting to Draw In Readers...

This started as most of my blog posts do. I was talking with an affiliate that works with Ads4Dough and reviewing some of his copy he was using on a article type lander.

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Affiliate Tradeshow Floor Tips

Involved in affiliate marketing? Then you probably know that Affiliate Summit West is just a few days away. So how can you get the most out of the show?

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Explosive Formula for Affiliate Marketing in the New Year

As a lot of you have noticed as we get closer and closer to Christmas and New Years, traffic and conversions get more and more erratic.

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Planning to Scale An Affiliate Campaign Before You Start.

I spend most of my days helping affiliates and advertisers become successful. And with that comes being able to communicate the things that have made me successful as an affiliate in what I’ve done.

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Understanding How Email Submits Work

Was reading a post on a forum the other day and someone was asking about where email submits convert. Figured I’d share the honest answer.

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Why Do Certain Verticals Work So Well? And How to Take Those Ideas To the Next Big Niche.

What makes the first person blog testimonial lander so powerful? Why do review sites convert well?

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Abstracting Psychological Principles Out of Offers that Work - And Reapplying.

I know it’s been an eternity since I’ve posted. But such is life. As usual a post I responded to in WF inspired this and a lot of it is a copy from there. But I thought it was definately worth reposting for all of my readers.

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Affiliate Marketing - As A Real Business

In my classic style I started to respond to a post on Wickedfire and the fellow was asking if people in the forum loved affiliate marketing. At which time I got on a side tangent but I feel it’s a good read either way.

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Inter-Industry Relationships Can Hurt You or Help You!

I made a response to this post where people were talking about Affiliate Managers and their lack of industry knowledge.

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What truly motivates people to buy, at their core.

As an affiliate sometimes we wonder why things don’t sell. Well when it comes to selling it all comes down to psychology. (This is a repost of a response I made to a post at WickedFire.com, thought it was worth reposting here).

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Yet another reason to pay for managed support

I was on vacation and didn't have regular internet access. Luckily this wasn't one of my main boxes and this was a site that didn't get much traffic.

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My Prespective as an Affiliate, Advertiser and Network Owner on Scrubbing and Shaving

“THIS IS A REPOST FROM A POST I MADE AT WICKEDFIRE” But I think it’s important so I’m going to republish it here.

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Free SSL Certificates over at Namecheap.

If you're looking to inspire more trust with your users an SSL Certificate is always a good way to go. For example if you're promoting auto loan leads and have a private label offer then you should have the form page

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PHP Code to Check if Someone is Coming from a Open Proxy.

As some of you know I’ve been moving to building my own offers and some other things on the advertisers side I’ll sharing later.

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How to Use Pre-Poppable Affiliate Offers

Originally I posted this over at Blackhatworld.com but thought I’d repost it on here for my readers.

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Diorex's Blog is back Up - But Moved

He has moved it to his own domain. He's posted all his enlightening archived content posts from the past.‍

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zxbfwwr - What is it? Number 1 on Google Trends

Thought I'd make a blog post about it and see if the highest trend keyword right now will bring much traffic. My guess is it's someone gaming Trends.

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Lots Of Proxies from 1 Server using 3Proxy

My goal was to get 8k IP’s setup on a single server I’d never done this before but someone mentioned you could so I figured it was possible.

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PHP & CURL Forum

Just a quick post about a forum I found today. If you're looking for other people to talk about CURL and PHP with I came across this forum the other yesterday.

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Curl Cookies - Quick Tip

I know I haven’t got around to writing script that uses cookies to login.

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Google enters Online Processing, Storage and Serving Space

If you haven’t heard already Amazon has been doing this for a bit. Basically rather then buying a new server you can use a nice web based service to do things for you.

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PHP Platform I Write Code In

As I’m sure you know PHP as with most languages you can code right in a text editor on your home computer. However this might not be the most effective use of your time.

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Pinging tool to let the world know your blog/site has been updated.

Are you familiar with what pinging an aggregator is? If you’re looking for a way to let the world know that your blog or website has been updated there’s something you can do which is called pinging an aggregator

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Affiliate Summit West - Rant...

As normal I started to respond to a post on wickedfire about affiliate summit west and got into a rant so I decided to post it here.

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Affiliate Summit West, For those of you planning on heading out I'll see you there.

I Know I don’t usually post crap that’s not specifically coding related but I thought I’d reach out and see who of my readers is going to Affiliate Summit West?

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Directtrack PHP Class to pull your stats Automatically - Copeac, CPA Empire

I’ve been having a few people ask me for my class to login and pull stats automatically from the different affiliate networks that run on Directtrack’s Affiliate Solution.

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Don't Ever Forget Who You're Selling to!

Sometimes I find myself assuming people are smarter then they are.

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PepperJam Are you Sure this is how you want to talk to people?

The other day someone told me about the new Pepperjam Affiliate network and being as I like to check out everything new in the industry I decided to sign up.

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How To Approach Making Money Online the Blackhat Way!

If you haven’t guessed by now I’m not the kind of guy to give fish out, I’m a strong believer in the “Teach and man to fish” theory.

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Diorex's - The Affiliate Playbook

I don’t want credit for this it was written by a very smart fellow named Diorex who’s blog isn’t any longer online.

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How to find Good Keywords From your Own Tracking - using the OOOFF Tracking system

As you probably know one of the best places to find keywords for you campaigns is in you own logs or tracking.

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Update to PPC Click Tracking Script for Yahoo and MSN...

Sorry for the long time between posts. Just things have been very busy lately. Here’s an update to the click tracking code for tracking your conversions to include yahoo and msn pay per click.

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